"The designer does not, as a rule, begin with a preconceived idea. His idea is the result of subjective and objective thought, and the design a product of the idea. In order, therefore, to achieve an honest and effective solution he necessarily passes thought some sort of mental process ... Consciously or not, he analyzes, interprets, translates ... He improvises, invents new techniques and combinations. He coordinates and integrates his material so that he may restate his problem in terms of ideas, pictures, forms, and shapes. He unifies, simplifies, eliminates superfluities. He symbolizes ... abstract from his material by association and analogy. He intensifies and reinforces his symbol with appropriate accessories to achieve clarity and interest. He draws upon instinct and intuition. He considers the spectator, his feelings and predilections."

Précigraph Ltd. is a leader in the printing industry, participating to their clients projects by offering high quality and personalized services of prepress production, printing, and binding; as well asdeveloping conceptual designs and page layouts, while expanding their businesses across top local companies, through to international markets.

I am actually working within the Prepress department and providing customer support while going to the front of client’s needs by offering irreproachable designs and prepress services in an automated CTP environment, alongside XMF the revolutionary new print workflow solution from Fujifilm.

• Retained by diverse industry clients to
   create original art and graphic layouts

   (Annual Reports, Books, Magazines, Brochures,
   Corporate identity…

• Attending and managing client meetings.
• Concept development of marketing
   strategies for client campaigns.
• Working hand-in-hand with marketing
   department through to press.
• Verifying that supplied documents meet
   company standards.
• Perform photo manipulation, editing and
   touch-up duties on digital photography.

• Performing Mac operations and prepress
   duties including preflighting files, color

   management, set-up files for output to

• Mounting and editing impositions as

• Proofing layouts for such items as gripper
   margins, bleed allowances, pagination…

• Check prepress proofs, films and plates for
   accuracy and position, register and
• Planning workflow and backup documents.

• Editing and updating the company’s website.

Going for International Business>>>